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ProTrain addresses digital skills crisis with new certificate

Written by Suzanne Kart

In a recent study by the Digital Marketing Institute, 47% of US marketers said their organization is not very competent in digital marketing. That’s just one reason ProTrain has partnered with the Digital Marketing Institute to offer the Professional Certificate in Digital Marketing.

The Professional Certification in Digital Marketing is ideal for anyone involved in the planning, implementation or measurement of digital strategies – or anyone who would like to pursue a career in this area. The Professional Certification in Digital Marketing course is a rounded introduction to all the core digital marketing disciplines, and prepares you to take up a more specialist role within the overall marketing domain.

(Click below to watch the webinar)

In 2016, the amount of money spent on digital advertising in the US surpassed that spent on traditional advertising (TV, Print and Radio). To address this major marketing shift, ProTrain has created a webinar to better explain what this means for marketers. During this webinar, you will discover the major impact that the digital revolution has had on most industries across the USA and the professional careers within these industries. These dramatic changes present both a major challenge and opportunity for professionals working in or looking to build a career in – marketing, sales, customer service, IT or business management roles.

The challenge for the modern-day business professional to react to these new channels of digital communication and acquire the new, certified digital skills that most US employers either demand now (or will in the near future) of their current or future employees across most business disciplines. The opportunity for career growth or change is huge in this space.

Due to the market demand (employers looking for professionals with new digital skills) out growing market supply (professionals with these skills), the potential to build a new career, grow an existing one and increase your salary is great. To take advantage of the digital skills crisis across the US, an individual just needs to take some time to train, get certified and move forward.

Your presenter is Paul Munds, Global Partner Manager – Digital Marketing Institute. Paul has over 20 years’ experience of marketing, digital marketing and selling across B2C and B2B sectors. Paul has spent the past six years studying digital marketing and consulting with professionals globally on how to build their career in digital marketing. Paul has worked with brands like IBM and Vodafone to bring digital certification into their business across global teams of marketing and sales professionals.

For more information about the Digital Marketing Institute – or to register – click here. Or email us at info@protrainedu.org.

About the author

Suzanne Kart

Suzanne Kart is a writer, speaker, consultant, and expert in 21st Century integrated marketing. Currently Director of Marketing at ProTrain, LLC, she is one of the nation’s leading authorities on marketing for continuing education and lifelong learning programs. She has more than 18 years experience in the marketing and communications fields. She does workshops across the U.S. and Canada on all things marketing as well as generational communications. She also has taught online for the graduate school at the University of South Dakota masters degree program in adult and higher education - and is an experienced instructional designer.

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